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UK
eBay Auction Newsletter

 

The newsletter for buyers and bidders on UK eBay

 

February 25, 2004 - Issue 4402

 

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This latest issue is now also available online at

 

http://www.workwinners.com/newsletter/040225.htm

 

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In This Issue

 

1. Hints and Tips

 

2. The Figures Speak for Themselves

 

3. What are the Best Items to Sell on eBay?

 

4. I've Never Seen Anyone Run so Fast

 

5. Someone's auctioning what? Unusual items currently available

 

6. Finally

 

7. My Products Catalogue

 

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Inspirational quote of the day

 

"We tend to forget that happiness doesn't come as a result of

getting something we don't have, but rather of recognising and

appreciating what we do have."

 

Frederick Koenig

 

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Brian McGregor speaking - you receive the UK eBay Auction

Newsletter because you have bought from me or enquired about my

auction items on eBay or QXL.

 

If you do not want to receive this newsletter, the only one

dedicated to eBay UK bidders and sellers, please send a blank

email to

remove@workwinners.com

 

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1. Hints and Tips

 

Here are some useful hints and tips for UK eBay buyers and

sellers.

 

a) If you're an avid buyer on eBay, you will know part of the

excitement of auctions is monitoring how your bidding is going on

items you desperately want to buy. Unfortunately, you will

sometimes find you miss out at the last minute when another

bidder swoops and makes the winning bid with seconds to go on the

auction. The best way to prevent this is to have auction sniping

software to assist you. This is software which automatically

makes bids on items and within parameters you specify, right up

to the last second of the auction.

 

Auction sniping software can be expensive. Today, I can bring to

your attention an auction sniping package which doesn't cost you

a penny. You can find out all about it here:

 

http://www.snip.pl/en/

 

b) Instead of just making money for eBay, now you can get some

back! I'm talking about affiliate fees. eBay.co.uk has recently

re-introduced an affiliation scheme whereby you receive $8 for

introducing new members to eBay. So, if you have a web site, or

run a newsletter, and you have a link to eBay.co.uk, you will

receive an affiliation payment from eBay of $8 per new member.

I'm sorry to quote this in dollars, but that is how it appears on

eBay.co.uk. You can find out more about this here:

 

http://pages.ebay.co.uk/affiliate/index.html?ssPageName=Affiliates_88x31

 

c) This isn't really a tip - more an observation, and a small

gripe. From 19 February, 2004 eBay sellers in the USA have 55

characters with which to create their auction titles. As you may

know, we in dear old blighty are still limited to 45 precious

characters to generate our auction titles. This would just about

be acceptable if the guys with 55 characters to play with could

sell their items in competition only with other people who also

have 55 characters. But, eBay being a global auction market

place, this isn't the case. If you're in eBay.co.uk, and you do a

search which brings back items available to the UK, then you

could get back eBay.com auctions listed in all their glory with

55 character titles. This clearly isn't fair. Why is that I hear

you ask?

 

Well, 79 million times each day, eBayer's key words into eBay's

standard search box. The eBay system takes those words and

matches them against auction titles. Where the words match, eBay

includes that auction in the search return list. Once the auction

is in the search return list, it has at least a chance of being

clicked through by a prospective buyer. If an auction is not

returned in the search return list it has no chance of succeeding

with that searcher. Clearly having an auction with 55 characters

of title gives you a better chance of matching searched terms

than an auction with 45 characters. If my maths are right, you

have a 22.2% advantage!

 

Am I being unreasonable? I hope not. In addition to having a

better chance of being returned in a search list, these sellers

also have more characters in which to influence the buyer to

click through to the auction description page.

 

I for one have emailed eBay.co.uk and asked for their reaction to

this, and to know what plans if any they have to level the

playing field.

 

Of course, if you're devious and your auction items are relevant

to the USA, you know you can log into eBay.com with your User ID

and password, and set up an auction from there. In this way you

get those 55 characters of title. This won't work for me, as most

of my items are only for UK consumption - but it might be

relevant to you.

 

d) Not a week goes by that I don't get a query about PayPal. If

you have a problem with PayPal, I hope you know you can get in

touch with them by phone! Here is their UK Customer Service

number 0870 7307191. Put it into your telephone number book now.

You never know when you might need it!

 

Just when I'm on about PayPal, I'll tell you what annoys me. I've

lost count of the number of emails they've trickle fed me telling

me about their "Europeanisation", and that they've now opened a

UK office, and how we're all under new terms and conditions which

better reflect the fact we're PayPal members in the UK. I just

wish I'd saved one of those emails so I could quote from it!

However, it's great to know that being a British PayPal member

counts for so much when you try to log onto PayPal at 10.00am

(GMT), only to find that "The PayPal website is temporarily

unavailable due to maintenance. It will be available again at

approximately 3:30 am PDT. We apologize for any inconvenience."

 

Ah well, intention good - delivery cr**, er... not so good!

 

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2. The Figures Speak for Themselves

 

One of questions I am most often asked is, "what is the best

ending time for an eBay auction?".

 

Our friends at AuctionBytes conduct an annual survey of eBay

sellers about this very question. And, for the fifth time in a

row, the most popular response was Sunday evening.

 

The survey found that the best day to end an auction was Sunday.

The next most popular days were Monday, and then Saturday and

Thursday equally.

 

In terms of the best time to end an auction, this was between 6pm

to 9pm, followed by 9pm to midnight, and then 3pm to 6pm.

 

My own views concur to a degree with the respondents of this

survey, however, when I have multiple similar items to sell I

also to stagger auctions so that they appear regularly in front

of searchers at different days and times during the week.

 

If you want to see the full results of this useful survey, you'll

find it all here:

 

http://www.auctionbytes.com/cab/abu/y204/m02/abu0113/s04

 

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3. What are the Best Items to Sell on eBay?

 

And now, another of the most asked question I get, "What are the

best products to sell on eBay?"

 

The truth is that virtually anything will sell on eBay, but it

must first of all be realised that nothing can be guaranteed -

eBay is after all an open market place.

 

Here are some pointers which will lead you in the direction of

finding the right type of products for you to sell:

 

a) Before we talk about actual products, at all times try and

appear as if you know about what you're selling. You will look

more professional as a seller, and sell more if you give good,

authoritative auction descriptions. This is just another way of

saying ideally you should be selling things about which you have

knowledge - indeed a hobby can be the basis of a successful

selling business on eBay.

 

b) Some items are much easier to mail than others. So, think

about small, lightweight items - these are easier to store, pack

and post. Jewellery fits the bill neatly.

 

c) The items need to be robust enough to survive the handling

they will get in the mail service. This also means they must be

able to be well packaged. (Dropshipping is an alternative here,

where someone else has the responsibility for packing and

posting.)

 

d) Consider the debate between volume and value. Some items

require volume sales to make reasonable profits. At the other end

of the scale, expensive items could require a high investment but

may return acceptable profits on low volumes of sales. You can

see this better perhaps with an example - consider DVDs and cars.

Selling DVDs on eBay is now a highly competitive market, often

with narrow profit margins per item. You can make good money

selling DVDs, particularly in specialist niche markets, but it

will pay to plan along the volume route. By contrast, if you

could sell one car per week with say £500 profit each time, this

may be where you want to be. But I've only got one car, how can I

make a business out of selling one car? Easy, go and visit your

nearest car dealer, preferably one who sells above average

vehicles or even classic cars, and offer to put one of those cars

in front of 5.6 million UK eBay members on his behalf. Ask how

much he wants for the car, and then put it on eBay with a Reserve

Price of his figure, plus your profit! Go and have a look at eBay

motors and see what buying traffic is generated there!

 

One final tip. Information and computer products are also good to

sell on eBay. Why is this? Because everyone looking on eBay has

automatically qualified themselves in as a prospect for both of

these types of products. They're using a computer to access eBay,

and they're also using the information superhighway.

 

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4. I've Never Seen Anyone Run so Fast

 

A friend of mine is a jeweller. I mean a proper jeweller, a

craftsman. He specialises in old pieces. No, I'm not referring to

his wife - she's lovely - I mean he is an expert in early 20th

century jewellery. Anyway, he asked recently if I would mind as a

favour trying to sell a piece of his on eBay, just as a trial. I

should explain he is not computer literate at all. He'd read

about eBay in a jewellery trade magazine, and he knew I was

somehow involved with it so he just wanted to see if it could

work for him.

 

So I agreed, and we put up for auction a beautiful amethyst and

diamond necklace. To give you an idea of the value, I can tell

you the Reserve Price was over £2,000.

 

I kept an eye on the auction, and we were getting superb viewing

figures. And then it happened....

 

I received this email:

 

Hello!

I'm very interested in buying your Item and I would like to know

if you can ship it to Italy, zip 20099. Also what is your final

selling price including shipping costs. Thanks and looking

forward in doing business with you.

Regards.

 

And I replied ........

 

Hi

Yes, I would ship to Italy. My final selling price, including

shipping, is £xxxx.

Regards

 

And he replies (I know it's a he, as he signs this email Luigi)......

 

Hello

Thanks for your fast answer. I will give you £xxxx (overnight

shipping by FedEx, UPS or DHL included). I'll use escrow, and I

am registered with http://www.ebso-trader.com. Please register

yourself with them and let's start the transaction. I will cover

the escrow fees.

Thanks, Luigi.

 

And then I did a sneaky thing. I decided to check out

http://www.ebso-trader.com, the escrow company.

 

Why did I want to do this? Well, just to come out of the story

for a second. If you haven't heard of escrow services before,

they are recommended to be used on high value items which are

bought and sold via internet auctions. The escrow company is like

a middle man. The buyer sends his money to the escrow company,

who then informs the seller that the payment has been safely

received. So, the seller despatches the good to the buyer, for

them to examine. The buyer receives the goods and tells the

escrow company they're fine, you can release the payment now to

the seller. The seller is sent the payment held by the escrow

company, minus their fee.

 

This all works very well - in theory. The problem is that about

90% of escrow companies on the internet are fraudulent. Yes, you

read that figure correctly - 90% !!! I know this from being aware

of a guy called Paul Moreau. He runs a special website under the

pseudonym Fenton.Smith

 

You can check it out for yourself here:

http://sos4auctions.com/escrow/escrow.asp

 

However, as I wanted to know the position quickly, I decided to

investigate http://www.ebso-trader.com myself. I'll tell you how

I did it later, but it turned out that they were a fraudulent

outfit. The only escrow site which UK eBay recommend we use is

http://www.escrow.com.

 

So, back to the story....

 

If you remember, Luigi was in Italy and wanted the necklace, we'd

agreed a price, and he wanted to use his suggested escrow

company.

 

I reply ......

 

Hi Luigi

Great. I use http://www.escrow.com. Let me know when you have

registered with them, and I'll set up the transaction.

Regards

 

And guess what? Since then, I've hearda narthing froma Luigi!

Surprisa, surprisa!

 

If you have a buyer who suggests you use their preferred escrow

organisation, be very wary. You could find yourself without your

item and without any money.

 

These escrow fraudsters are nothing if not fair - they treat

everyone equally. So if you're a buyer, and your seller suggest

you use their escrow organisation, Guess what? You'll find

yourself losing your money, and you'll never see the item you're

supposed to have bought.

 

Incidentally, how did I check out http://www.esbo-trader.com?

Here's a useful checklist:

 

1. Their site says they've been in business since 2001 (or some

other date indicating they have been in operation several years)

but the domain name was registered a couple of weeks ago.

 

2. When you begin to register, they don't take you to an SSL

secure site to do it. By that I mean no little padlock appears at

the bottom of the screen, which you will always find on a

legitimate escrow web site. The reason the fraudsters don't have

a secure site service, is that it costs money! 

 

3. Most fraudulent escrow sites copy pages and pages of

information from genuine escrow sites, and in particular

http://www.escrow.com. And in fact http://www.ebso-trader.com

claimed their escrow services are provided by Internet Escrow

Services (IES), and IES can be verified to be an independent

escrow company licensed in California. However, Internet Escrow

Services (IES) is a wholly owned subsidiary of escrow.com and

only provides escrow services to escrow.com.

 

4. There was no phone number or address on the website, which is

another indicator of a potentially fraudulent escrow company.

 

5. Poor grammar and/or spelling is also a giveaway.

 

For more details on detecting fraudulent escrow companies take a

look at the excellent advice given here http://www.escrow.com

 

Better still, try and avoid using escrow at all!

 

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5. Someone's auctioning what?

Unusual items currently available

 

Nothing surprises me when it comes to internet auctions. Amuse

yourself with some of these beauties ...

 

If you're copying and pasting the links, just make sure you get

the whole address into your browser.

 

What's your maths like? Do you want to count, but find it

difficult to go 1 - 2 - 3 - 4 etc? Well, this is the device for

you. It'll either intrigue you, or send you to sleep.

http://cgi.ebay.co.uk/ws/eBayISAPI.dll?ViewItem&item=2990364567&category=324

 

Curiosity got the better of me. I just had to find out what a

gimp was. Be warned, you might regret it too!

http://cgi.ebay.co.uk/ws/eBayISAPI.dll?ViewItem&item=2990345677&category=324

 

I suppose this is a sign of the times. No doubt we'll hear about

this auction on TV and radio soon!

http://cgi.ebay.co.uk/ws/eBayISAPI.dll?ViewItem&item=2990343765&category=324

 

Just check the maths out on this one for me please - 20, plus 20,

plus 5, equals ??

http://cgi.ebay.co.uk/ws/eBayISAPI.dll?ViewItem&item=2990248888&category=324

 

Please don't look at this auction if you are easily offended. You

have been warned!

http://cgi.ebay.co.uk/ws/eBayISAPI.dll?ViewItem&item=2990678518&category=324

 

Disclaimer - I have no association with any of the sellers of the

above items.

 

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6. Finally

 

If you are changing email addresses soon please put a note on

your calendar to send a blank email to:

 

newsletter@workwinners.com

 

after you get your new email address.

 

I don't want to lose touch with you!

 

If a friend sent you this newsletter, you need to send a blank

email to:

 

newsletter@workwinners.com

 

That way you can get your own copy next time!

 

Increasingly, email filters are preventing genuine email

communications such as this newsletter from reaching subscribers.

 

If you use any method of checking on your email, and you wish to

continue receiving the newsletter you may need to include my

email address in your safe list, whitelist or address book.

 

Thank you for continuing to take my newsletter - I hope it gives

you as much enjoyment to read, as it does me to write.

 

Regards

Brian McGregor

Editor - "UK eBay Auction Newsletter"

 

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7. My Products Catalogue

 

All the following are original products, services and

opportunities written and created by myself.

 

 

"The eBay Formula"

How to sell successfully on UK eBay - time, after time, after

time.

http://www.workwinners.com/ebf/nloffer.htm

NB Save £5 with this Special Offer price for Newsletter readers.

 

 

"UK Dropshipping Sources"

Nine genuine UK dropship companies.

http://www.workwinners.com/UK_Dropshipping.htm

 

 

"eBay Keyword Selling Service"

The top 4 buyer keywords by eBay category, emailed weekly to

subscribers.

http://www.keyword-pro.com

 

 

"Sourcing DVDs, CDs and Videos at Trade Prices"

Where and how to buy DVDs, CDs and Videos at trade prices, and

how to sell for profit.

http://www.workwinners.com/DVD_CD_Video_at_Trade_Prices.htm

 

 

"Sourcing and Selling Electrical Products for Big Profits"

Where and how to buy Widescreen TVs, DVD players and VCR players

at trade prices, and how to sell for profit.

http://www.workwinners.com/Electrical_wholesale.htm

 

 "Sourcing Maternity Clothing and Baby Needs at Trade Prices"

Where and how to buy at trade prices.

http://www.workwinners.com/Maternity_baby_nursery_at_Trade_Prices.htm

 

 

"Sourcing and Selling Jewellery for Big Profits"

Where and how to buy jewellery at trade prices, and how to sell

for profit.

http://www.workwinners.com/Jewellery_wholesale.htm

 

 

"Sourcing Mobile Phone Accessories at Trade Prices"

Where and how to buy mobile phone accessories at trade prices,

and how to sell for profit.

http://www.workwinners.com/Mobile_Phone_Accessories_wholesale.htm

 

 

"The Streetwise Buyer's Guide to Radar Detectors"

Don't buy a Radar Detector system until you read this.

http://www.workwinners.com/Streetwise_Radar_Detectors.htm

 

 

Oil Painting Marketing Business

Become my partner in this pleasant money-making venture

http://www.workwinners.com/oil_paintings.htm

 

 

Reseller Programme - Limited number of places available

Join my Reseller scheme and sell my eBooks and Special Reports for profit

http://www.workwinners.com/rs15.htm

 

 

See the whole catalogue here: http://www.workwinners.com

 

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"UK eBay Auction Newsletter" is published two weekly.

 

In each issue you'll get ideas on how to make the most of buying

and selling on eBay sites from a UK perspective.

 

If you would like to unsubscribe please use the link at the

bottom of this email.

 

Finally, be assured that your email address will never be shared

or sold - ever!

 

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Copyright Information

 

Copyright © 2006 Brian McGregor. All rights reserved.

 

No part of this newsletter may be copied or published without

prior permission, but do please forward it to your friends and

colleagues as long as you keep it in its entirety. Brian

McGregor, as publisher, disclaims any liability for the use of

any information contained herein. We further claim no

responsibility for the legality or accuracy of any advertisements

or articles. It is the reader's responsibility to practice due

diligence in any product or service acquired based on information

contained in this newsletter.

 

To unsubscribe, send a blank email to remove@workwinners.com

 

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