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Warning! Taking Care of Your Customers' Needs Can Grow Your eBay Business
by Brian McGregor

Your auction has concluded.

You have a winner.

The next step is to ensure you get paid so you can despatch the item, and your buyer and you can place feedback.

Your real objective, apart from selling the item, is that you find yourself with another happy eBay customer.

Here is how I recommend you proceed at the end of a successful auction…

1. Congratulations email

As soon as possible after the end of the auction, send the winner an email congratulating them on their win.

In this email, it must be clear which item you’re talking about. To avoid any possibility of confusion, it is useful to insert the item’s auction title and eBay auction number in both the subject of your email and in the body.

After congratulating them, inform the winner of the price they are to pay you. Detail shipping costs separately, and include this in the total due.

Explain the methods of payment you will accept, and how they should go about making payment by each one of these. For example, tell them your PayPal email address, and the name to make a cheque payable to etc.

Tell them when the item will be shipped in relation to each payment method. Also confirm the method of shipment and how long delivery is scheduled to take.

Mention that they should contact you if they have any questions.

2. When payment is received

When you receive payment, send an email to your buyer thanking them. Don’t forget to include the item title and eBay auction number in your email subject and body.

Confirm to them when shipment will take place, and in what form (mail, courier etc). Tell them how long delivery is anticipated to take, so they have an idea of when they can expect the item.

Mention that they should contact you if they have any questions.

3. Delivery on the way

Package your item well, and ship it out. Inform your customer that you have sent the item. It is always good to know that the item is on its way.

If you’ve used a recorded delivery or courier service, it would be useful to tell your customer of any Tracking Reference. In this way they can trace the progress of the delivery themselves, without having to refer to you.

4. Feedback received

You can expect your buyer to leave you feedback after they have received the item. If this doesn’t happen, politely email your customer requesting them to leave feedback for you if everything was all right with the item.

Once this is received, you can leave feedback for the buyer.

The simple message in all of this is that if you treat your buyers in the same way that you would like to be treated, you will soon have a growing number of contented eBay customers.

About the Author

Brian McGregor is an internet business creator, consultant and author. He is the author of several books including 'The eBay Formula', an essential guide to selling successfully on eBay. He has also written many articles and is published on the internet and in the printed media. He is also editor of the eBay Auction Newsletter, which you can subscribe to free. For a free ebook on how to use the leverage of eBay to help your business grow, go to http://www.leads-generation.co.uk/lgdl. For full information about Brian, go to his main website http://www.workwinners.com

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Brian McGregor's Articles Archive

Brian McGregor's
Articles Archive