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Why eBay?
by Brian McGregor
If you have ever communicated with me directly, you will know of my enthusiasm for eBay.
If you have a desire to be home based, eBay really is the ultimate new-start opportunity.
I know of no other business format where you can put something up for sale to millions of people without having to invest in a shop, advertising or a web site: and sell it and be paid within days. I know you have to pay to list your item on eBay, but this starts at 20p for up to ten days exposure to those millions of prospective customers.
You can test a product within days, and there are virtually no limits as to what you can sell on eBay. When selling on eBay you can get involved in any area in which you have an interest or expertise.
Back in July 2003, I wrote an item for the newsletter based on The Sunday Times article that week where they had attended the annual eBay Live conference in Orlando - along with 10,000 others.
The figures disclosed at that conference regarding the growth of eBay from 2001 to 2002 were staggering:
eBay profits up from $90 million to $250 million revenues up from $1.2 billion to $1.9 billion eBay employee numbers up from 2,500 to 4,500 In the UK, membership grew 168% year on year UK auction listings grew 109% year on year.
On eBay, a used car is sold every 30 seconds, a computer game every 8 seconds, a digital camera every minute. The company estimated 150,000 people now make a full-time living selling on eBay.
Today, there are 114 million registered eBay members worldwide. The last published figure showed that 5.6 million of those were in the UK.
The company's current market value is $40 billion - or $11 billion more than Ford Motor Company!
eBay is that most unusual of creatures - a dot com business that is making a profit, and thriving!
On this side of the Atlantic, eBay.co.uk is now the most visited ecommerce internet site. Here is the Hitwise top ten for September 2003:
1 ebay.co.uk
2 amazon.co.uk
3 tesco.com
4 ebay.com
5 shopping.yahoo.com
6 amazon.com
7 nectar.com
8 eshop.msn.com
9 virgin.co.uk
10 apple.com
So, the eBay name is already well known, is constantly promoted and re-promoted by every new member and in every auction listing.
The great news is that eBay’s eyes are firmly fixed on international expansion - which is good for us in Europe where eBay UK is second only in size to eBay Germany.
If you’re in the market to make extra money, and you want to do it through online auctions, then I can assure you with eBay you have definitely selected the right partner.
About the Author
Brian McGregor is an internet business creator, consultant and author. He is the author of several books including 'The eBay Formula', an essential guide to selling successfully on eBay. He has also written many articles and is published on the internet and in the printed media. He is also editor of the eBay Auction Newsletter, which you can subscribe to free. For a free ebook on how to use the leverage of eBay to help your business grow, go to http://www.leads-generation.co.uk/lgdl. For full information about Brian, go to his main website http://www.workwinners.com
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